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How to Write a Marketing Plan (Creating Success), by John Westwood
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A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results.
How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step by step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.
This new edition includes new features such as chapter summaries and tips on how to present a marketing plan effectively, as well as new information about mobile commerce in marketing and a brand new chapter to help produce mini plans and seize new opportunities quickly. John Westwood provides a clear, effective and up to date approach to creating and implementing a marketing plan.
- Sales Rank: #1925851 in Books
- Published on: 2013-03-28
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .42" w x 5.50" l, .50 pounds
- Binding: Paperback
- 184 pages
Review
General readers, entrepreneurs, owners of small and medium-sized businesses and marketing students
"[S]trongly advised for anyone who is in charge of getting a product's message out there and wants to do it comprehensively and effectively." --Midwest Book Review, Library Bookwatch, The Business Shelf
About the Author
John Westwood is the author of The Marketing Plan Workbook (also published by Kogan Page). He has held a wide variety of senior sales and marketing positions.
Most helpful customer reviews
0 of 0 people found the following review helpful.
A book to keep!
By wantoun
Very straight to the point book.
it's quick efficient read and it's good to keep in your library for quick recaps!
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