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Understanding Attitudes and Predicting Social Behavior, by Icek Ajzen, Martin Fishbein
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Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
- Sales Rank: #1319584 in Books
- Published on: 1980-03-17
- Format: Facsimile
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .40" w x 6.00" l, .85 pounds
- Binding: Paperback
- 278 pages
From the Publisher
Core text in attitude courses. Explains "theory and reasoned action" model and then applies the model to various cases.
About the Author
Icek Ajzen is the Head of the Division of Personality and Social Psychology at the University of Massachusetts at Amherst. He received his Ph.D. in Social Psychology from the University of Illinois – Urbana-Champaign, has published numerous books and articles dealing with the attitude-behavior relation, and has been identified as a Highly Cited Researcher in the ISI Web of Knowledge.
Dolores Albarracin, Ph.D. is the R. David Thomas Endowed Legislative Professor of Psychology at the University of Florida. She received Ph.D.s in Social and Clinical Psychology and has been involved in attitudes and health promotion research since 1989. She has edited the "Handbook"" of Attitudes," and received two scientist development awards from NIMH. She has written a solo-authored book and more than 50 journal articles and chapters. She is well known for both her basic and applied contributions, and regularly publishes in the prime journals in the field of psychology.
Robert Hornik is Wilbur Schramm Professor of Communication and Health Policy at the University of Pennsylvania's Annenberg School for Communication. Dr. Hornik was Scientific Director for the Evaluation of the National Youth Anti-Drug Media Campaign, and he is the Director of the University of Pennsylvania's NCI funded Center of Excellence in Cancer Communication Research.
Robert L. Heilbroner was Norman Thomas Professor of Economics at the New School for Social Research and author of The Worldly Philosophers and many other books.
Most helpful customer reviews
3 of 4 people found the following review helpful.
A classical
By H. Rodrigues
Even if you do not agree with the ideas of Fishbein and Ajzen, you must read this book. It explain in a comprehensive way how the theory of reasonable action works and provide a lot of examples of one of the most cited models in social psychology.
0 of 0 people found the following review helpful.
A straight forward information with a lot of empirical studies.
By Saidatul
This book is very informative about attitude, intention and behavioral change.This book also included vary empirical studies related to the topic and easily to understand.
4 of 8 people found the following review helpful.
A Classic
By A Customer
Understanding Attitudes and Predicting Social Behavior is a classic in social psychology. Though a little dated, much of what it has to share with reader is still very relevant today. I refer to the general model often in conducting primary research. A must have for anyone's library.
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